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On this episode we talk with Farra Trompeter about The difference between branding and brand strategy, how your brand strategy should drive fundraising, and how technology is changing how we fundraise and build relationships with supporters. Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has led dozens of organizations through major brand overhauls, multichannel campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofiteers on branding and marketing, online fundraising, and donor engagement. Farra was born an activist on Long Island, organizing to end hunger, prevent drunk driving, and right other wrongs. She studied psychology at American University where she started and led a public health awareness organization called Students for Healthy Decisions. During the nine years she lived in DC, Farra worked on fundraising and social marketing for the National Breast Cancer Coalition, Planned Parenthood Federation of America, and the Substance Abuse and Mental Health Services Administration. In 2001, Farra moved to San Francisco and dove into the wonderful world of online fundraising with Donordigital. In 2004, she came home to New York to get her Master of Science in Nonprofit Management at The New School and soon joined the team at Douglas Gould and Company to lead online engagement projects. Farra serves as Board Chair for Nonprofit Technology Network (NTEN), an organization that believes technology can revolutionize social change. She is also a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits. SHOW LINKS: Farra Trompeter on Twitter (https://twitter.com/farra) BigDuck(http://www.bigducknyc.com/) Ebook On Impact of Rebranding For Nonprofits (http://www.bigducknyc.com/rebrandeffect) Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (http://bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.