Radio [itvt]: "What the 2016 Presidential Election Teaches Us about the Future

Published: Jan. 6, 2017, 11:37 p.m.

b'[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising." The session was described in the show brochure as follows:\\n\\n"This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election.\\xa0\\n\\nThe discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion!" Panelists included:\\xa0\\n\\n\\u2022\\xa0\\xa0 \\xa0Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates\\xa0\\n\\n\\u2022\\xa0\\xa0 \\xa0Jonathan Bokor, SVP/Director of Advanced Media, MediaVest\\n\\n\\u2022\\xa0\\xa0 \\xa0Ashish Chordia, CEO, Alphonso\\n\\n\\u2022\\xa0\\xa0 \\xa0Seth Haberman, CEO, Visible World (Moderator)\\n\\n\\u2022\\xa0\\xa0 \\xa0Tracey Scheppach, CEO, Matter More Media\\n\\n\\u2022\\xa0\\xa0 \\xa0Ashley Swartz, CEO, Furious Corp.\\n\\n\\u2022\\xa0\\xa0 \\xa0Zane Vella, CEO, Watchwith'