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b'Tracy Swedlow, editor-in-chief of InteractiveTV Today [itvt], speaks to CEO and co-founder of thePlatform, Ian Blaine. thePlatofrm is headquartered in Seattle, Washington and is one of the leading online white-label video management and publishing services for broadband, mobile and some of the biggest brands in TV programming. thePlatform was acquired by Comcast Interactive Media in the last few years. The company is behind the cable industry\'s "TV Everywhere" initiative, which is on everybody\'s mind, but not much is known about it. Ian is here not only to give us some insight into what they\'re doing, if he can, but to talk about their general technology goals for thePlatform: growing emphasis on better Search Engine Optimization, recommendation technologies, and policy setting; working with 3rd party backoffice providers and other developers; and integrating with social networks such as Facebook. We\'ll also ask him about whether they are interested in the future of broadband TV monetization using thePlatorm for t/vcommerce opportunities and where the challenges are ahead. Read our daily news at http://itvt.com and subscribe to our free email newsletter.'