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BIAP Inc. Execs. on Time Warner Cable Deal for ETV Ad Platform
b'Today, we will be speaking with 2 executives from the well-known and always busy interactive TV technology company, BIAP Inc. The company has announced a new development in their partnership with Time Warner Cable. Specifically, they have made a 5-Year agreement for use of its ETV User Agent in Time Warner Cable\\u2019s advanced advertising platform, which will enable anybody to submit 3rd party EBIF apps. It\\u2019s a small step, but a big one, too as this deal has everything to do with launching Canoe \\u2013 the still underwraps initiative sponsored by the big cable operators. Your host is Tracy Swedlow, editor of itvt.com and blog.itvt.com'