Podcasts Culture Purse Strings Successful Marketing to African-Americans

Successful Marketing to African-Americans

Published: June 13, 2012, 4:56 p.m.

b'Talking Successful Marketing to African-Americans as Hunter Miller Group Founder Pepper Miller discusses why it is important to any companys bottom line to learn how to successfully market to African-American people.

Pepper is the author of Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.'