Marketing to Mom

Published: July 20, 2010, 6:49 p.m.

b'Maria chats with Susan Stoev, director of current products at Kodak. Kodak is this year\\u2019s sponsor of the Marketing to Moms conference. Maria and Susan about Kodak\\u2019s approach to capturing Mom\\u2019s attention and driving her to purchase, and how to make this practical in any business.'