Podcasts Culture Purse Strings Frito-Lay Female Focused Products

Frito-Lay Female Focused Products

Published: June 16, 2009, 6:13 p.m.

b"Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company\\u2019s new campaign to launch their female focused product line-up through a campaign called \\u201cOnly in a Woman\\u2019s World.\\u201d Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?"