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Frito-Lay Female Focused Products
Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company\u2019s new campaign to launch their female focused product line-up through a campaign called \u201cOnly in a Woman\u2019s World.\u201d Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?