Value-Based Narrative During Campaigns

Published: March 20, 2020, 10 a.m.

Part of being a leader is being a communicator. If you’re still in the running to become one, then it is important not to fall trap into slips of the tongue and ruin your chances. Expanding the last episode’s discussion, Bill Stierle and Tom take a look at how to stay out of the nuance and go after the throat of the question. Especially in this time of heightened election campaigns, they go deep into value-based narratives over issue-based narratives in discussions. They also talk about moving away from the language of judgment, criticisms, or one-upping a lot of tragic narratives inside the debate. Get into this insightful conversation about finding out what really matters to candidates every time they speak.



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