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As the presidential election is fast approaching, many of the more conscientious Republicans are jumping on the Lincoln Project bandwagon. The project aims to convince voters that Donald Trump does not represent the Republican vision for the country. However, as Bill Stierle and Tom point out how their messaging may not be very effective in swaying the most loyal of Trump’s followers. In fact, some of it may just feed into Trump’s campaign narrative and strengthen the confirmation bias of the loyalists. Bill and Tom see the need for the Lincoln Project to utilize a strategy of empathy and contrast to get past the barriers in the loyalist mind, unleash the truth, and let the political mind do its work of making a difference.

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