Need Driven Communication

Published: Oct. 28, 2019, 10 a.m.

In this day and age of technological advancement, there is an increasing awareness of how we perceive and how we are perceived by our actions. Communication should be focused more on a need to fulfill and less on the emotional reactions caused by the need. In this episode, Bill Stierle and Tom take the argument between Joe Biden and Cory Booker as an example, showing the need to be careful with the language that we use because that can trigger an emotional response in people. They also discuss how apologies are not necessarily the solution when one makes a mistake.



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