Podcasts Government Purchasing Truth Messaging Leadership: Nuance Discussions And Value-Based Campaign

Messaging Leadership: Nuance Discussions And Value-Based Campaign

Published: March 18, 2020, 10 a.m.

After winning the Nevada Caucuses, Bernie Sanders made a blunder during “60 Minutes,” where he commented on Fidel Castro’s literacy program. In this episode, Bill Stierle and Tom reflect on the situation, highlighting the important ways to uphold messaging in leadership. They go deep into why there should not be a room for nuance discussions where polarity could exist. With leadership as a construct delivered by communication, Bill and Tom then explain why a value-based campaign is a way to go than an issue-based campaign. Tune into this episode to spot how narratives are slowly integrated through messaging leadership among presidential candidates.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today: