Creating Conflict to Keep Loyalty

Published: March 17, 2021, 10 a.m.

Conflict creates tension. However, there’s a lot of money that can be made by selling something, taking it away, and then injecting the fear of missing out into a person. Although conflicts keep loyalty close, when you’re buying and investing in an upset, there’s a big probability you won’t purchase it again. In today’s show, Bill Stierle and Tom explore the relationship between conflict and loyalty and the role that accountability plays in all of these.


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