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Along with the global health crisis we are experiencing around the world is the problem with the truth in crisis communication among our leaders. We are seeing a lot of poor communication about the Coronavirus that is continually spreading and affecting lives. Bill Stierle and Tom get down to the problems in crisis communication that have been affecting how information is absorbed, blurring the lines between truth and misinformation. Bill breaks down five things that should be avoided when relaying information, especially during this time of crisis. On the other hand, he lays down five other ways that could convey T.R.U.S.T. in your words and actions.

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