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Here's a TOP 20 episode from 2020!\n\n\n\nWe talk to Alicia Hosmer, APTA\u2019s Senior Director of Brand Strategy who is leading the rebrand for the association.\n\n\n\nWhy APTA is rebranding?\n\n\n\nAnd why members and potential members should care?\n\n\n\nRebranding is about much more than a new look. Our brand will encourage us to act for impact, better highlighting APTA\u2019s leadership role on behalf of members and future members.\n\n\n\nAPTA\u2019s rebrand is about making our association more accessible for our members \u2013 so they can more easily identify the resources and communities that will help them thrive.\n\n\n\nRebranding is much more than a new logo. It\u2019s about maturing as an organization and maximizing our potential as the trusted leader of the profession.\n\n\n\nThe rebranding process will happen over several years. We are launching phase 1 of the APTA national brand in June 2020. Components are aligning at their own pace and not required to align.\n\n\n\nRebranding is much more than a new logo. It\u2019s about maturing as an organization and maximizing our potential as the trusted leader of the profession.\n\n\n\nAlicia is passionate about the power of storytelling, teamwork, and mission-driven organizations. She loves sharing a great meal with friends, especially when she doesn\u2019t have to cook it. Biking to work and skiing with her family are just a few of the ways she stays physical active. If driving her kids to baseball and hockey were a sport, she\u2019d have reached professional status several years ago.