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b"In this must-listen episode, Dave Kittle and Tony Maritato take over the show to highlight whygame-changing perspective for Physical Therapists:why you need to act like a media company FIRST and a healthcare provider SECOND.The healthcare landscape is changing, and PTs need to adapt to thrive.What You'll Learn:* The untapped potential of adopting a media-first mindset for your PT practice.* Real-world case studies of Physical Therapists who've successfully transitioned to media-savvy healthcare providers.* Practical steps for integrating media strategies into your everyday operations.* How to leverage different forms of media, such as social media, podcasts, and videos to build a powerful brand presence.Key Takeaways:* The Media-First Advantage: Learn why thinking like a media company can skyrocket your practice's growth and credibility.* Content as a PT Tool: Uncover how content creation isn't just for marketers\\u2014it's for healthcare providers like you who want to offer more value to patients and peers.* Strategies for Success: Walk away with actionable tips for incorporating media into your practice immediately."