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What are the qualities you look for in a great product manager? Today, my guest David Fradin shares his thoughts on what makes a successful, innovative product leader. David is a classically trained Product Manager, now coach, that worked with Steve Jobs at Apple and worked for David Packard at HP—all in all, he’s been in the product management industry for over 47 years across 27 different organizations and verticals.

On the podcast, you’ll hear David’s mnemonic “S.P.I.C.E S.” and you’ll learn the six keys to building insanely great products which stands for:

1. strategy,
2. process,
3. information,
4. customers,
5. employees, and
6. systems & tools

David tells me one of the most important things that a product manager should do is to start as a leader to assess the product lifecycle.

David Fradin’s Influencers

• Steven Johnson

• Innovation Tools: The most successful techniques to innovate cheaply and effectively