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On this episode, former FBI High Stakes Negotiator Chris Voss shares the nine effective principles to become more persuasive in both your professional and personal life. He discusses how to gain a competitive edge by using counterintuitive strategies and tactics including emotional intelligence. He also emphasizes the need for highly effective communication (which includes highly effective listening) to become a successful negotiator. On this compelling episode, you will learn why it is important to look at the long-term benefits of any business deal and focus on the greater good.