Most products in the consumer market, whether it\u2019s mass market or eCommerce, has a seven out of ten failure rate. However, when you have access to good data, you are able to pitch products in a way that people want to buy it and elevate that level of success. Kevin Harrington says that nowadays with the internet, we can target our offerings to people in certain niches, categories, or demographics such as age or zip code. Kevin is an original shark from the hit TV show Shark Tank and a successful entrepreneur for more than forty years. He invented the infomercial and helped make \u201cBut wait, there\u2019s more!\u201d part of our cultural history. In this interview, discover Kevin\u2019s \u201ctease, please, and seize\u201d system for a good product pitch and learn more about direct response marketing, proof of concept, crowdfunding, and more.
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