The number one question that On The Shelf Retail Expert, Timothy Bush, gets is how long does it take? He says that most entrepreneurs who try to get their products on the shelf don’t struggle with the question of whether they are ready, even though they don’t really know what they’re doing at all. They actually need somebody else to tell them whether they are ready or not. For those that work in the real trenches of retail, trying to launch a new item or a huge celebrity takes a certain amount of time. Things don’t get quicker. They get more backed up. It requires more preparation to really understand what the buyers want to have. What Timothy does is help people take all the little roadblocks out that could get them put down under the pile to be on the top of the stack.
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