Podcasts TV Produced By Encoded - Transmedia as Storytelling and Marketing

Encoded - Transmedia as Storytelling and Marketing

Published: March 8, 2017, 4:26 p.m.

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Transmedia isn't just about marketing an existing property, it's also about telling stories in ways that engage audiences that aren't possible in the traditional broadcast model.\\xa0

In this episode of Produced By, Campfire's\\xa0Vice President of Creative, Mike Monello; Creative Director, Nick Braccia; and Creative Technologist, Mark Harris drop by to discuss\\xa0the production and technology behind Campfire's multi-CLIO award winning project Possession Begins.\\xa0

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