Variety and Proprietary Produce: From Concept to Commercialization

Published: Nov. 29, 2019, 4:33 p.m.

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\\nWe dive into all the dynamic components and drivers behind\\nthe launch of a new variety \\u2013 specifically looking at apples and table grapes.\\nWe kick off the episode with Kate Evans from Washington State University and\\nKathryn Grandy from Proprietary Variety Management to talk about the launch of the Cosmic Crisp apple and\\nlook more broadly at the breeding processes and innovation behind developing a\\nnew variety. We also talk apple varieties with Mac Riggan from Chelan Fresh and\\ntable grape varieties with Bill Poulos from Oppy.
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\\nThank you to our podcast sponsor, NatureFresh\\u2122 Farms.
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