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If Gen Zers have proved anything, it’s that if you want to reach the next generation of consumers, you’re going to have to invest in video. This reality is giving media companies incentive to create more targeted content as Gen Z shuns traditional media. Content creators are adapting to Gen Z’s consumption habits and bringing content to them where they live – on mobile devices. Join our panel of experts as they discuss and provide key insights about how to successfully target and reach the Gen Z audience from every angle. Moderated by Agnes Augustin.