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Packaging is often the secret sauce to a project’s success, but what makes someone a packaging genius? Further to that, how do producers successfully package within Canadian content parameters while appealing to international digital, television and feature film markets? We’ll explore successful Canadian projects and best practices internationally to reveal elements to consider when packaging for a competitive global marketplace. Moderator: Noreen Halpern, Halfire-CORE Entertainment Speakers: • Tassie Cameron, Tassie Pictures • Lorenzo de Maio, William Morris Endeavor • Rob Kenneally, Creative Artists Agency • Miranda de Penicer, Northwood Entertainemnt Recorded: February 4, 2016, Ottawa. Find out more at www.primetimeinottawa.ca