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Technology is creating new ways for stories to be told, and mined audience data is a huge advantage as early as the pitching stage. From long form content developed iteratively with the audience, to rapid prototyping, to stories told and monetized on multiple platforms, this panel will look at new forms of storytelling and how added IP value can be created by building the audience as the story is being developed. Moderator: Amy Davies, CFC Media Lab Speakers: • Jay Bushman, The Horizon Factory • Mackenzie Donaldson, Aberrant Pictures • James Milward, Secret Location • Sandra Rodriguez, Filmmaker and Scholar, Fellow – MIT Open Documentary Lab Recorded: February 4, 2016, Ottawa. Find out more at www.primetimeinottawa.ca