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Even in the best times, it can be a challenge keeping employers engaged and interested in supporting your college technical programs. We know that it is important for programs to maintain strong industry partnerships, but what does that look like in a rapidly changing business and education environment? For starters, it means cultivating a champion within companies, a champion who shares information about your program and its graduates and who can envision the return on investment from engagement. That ROI might be as simple as increased community visibility from event sponsorship or as multifaceted as future employee recruitment. In this episode, Jill Zande, Associate Director at the Marine Advanced Technology Education Center in Monterey, California examines how professional societies—in this case the Marine Technology Society—and companies can be champions for educational initiatives. She also discusses how sponsoring the ROV (underwater remotely operated vehicle) Competition World Championship each year provides both types of ROI.