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In This Episode\\u2026

Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. Andrew talks about how the most important thing in PR is storytelling, while the ability to take in complex information and distill it down to a digestible form is also key. He discusses the pivotal roles speed and accuracy play in broadcast news, but notes that being concise and telling a story that will keep the viewer\'s attention is absolutely critical. 

Key Takeaways:

\\xb7      The importance of storytelling in PR

\\xb7      Why speed is important in the broadcast news industry

\\xb7      How PR agencies can help their clients get more recognition in the mainstream media

\\xb7      The best way to get clients is by results

\\xb7      The importance of having a small, concise team when pitching

\\xb7      The importance of great storytelling and collaboration when creating a video

Episode Timeline

\\xb7     01:03 - Are you a coffee or tea drinker?

\\xb7     01:31 - Can you summarize your expertise?

\\xb7     02:53 - As a broadcaster, what do PR pros miss when telling a story?

\\xb7     05:57 - What do PR pros need to understand about telling a story?

\\xb7     10:19 - How do PR agencies craft the best stories to get more clients?

\\xb7     12:38 - Is it better to be short and concise when pitching clients?

\\xb7     14:35 - Should you craft a story when creating strategies?

\\xb7     16:57 - How do PR pros get better at storytelling?

\\xb7     18:24 - How do you create an engaging video?

\\xb7     21:22 - Should you sometimes scrap a video because it\'s not good?

\\xb7     22:46 - Is a smaller team better than a bigger team for collaboration?

\\xb7     23:42 - Fun question: What\'s your favorite golf course?

\\xb7     24:44 - Where can people find you online?

\\xb7      24:59 - Final thoughts

Our Guest Today:

\\u25cf      Andrew Ellison was our guest today.

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