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In This Episode\\u2026

We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes.

Show Notes

\\xb7      [01:02] Are you a coffee or tea drinker?

\\xb7      [01:27] Can you summarize your expertise?

\\xb7      [02:21] What is the benefit of being proactive in client and media relations?

\\xb7      [03:27] Do you have any advice for being proactive?

\\xb7      [04:35] What is beneficial for you and your client addressing key issues?

\\xb7      [05:33] Can you overreact to an issue?

\\xb7      [06:58] Basically have the discernment to know what to do?

\\xb7      [07:32] Why is taking longer than 48 hours send a subtle message that you don\\u2019t prioritize your media client?

\\xb7      [08:54] How do PR pros remind themselves about replying to the media?

\\xb7      [10:01] What are your thoughts about setting reasonable expectations?

\\xb7      [11:20] What are common mistakes PR pros make?

\\xb7      [13:00] What are some simple changes our listeners can make to their outbound communications?

\\xb7      [14:25] Why is it important to go the extra mile?

\\xb7      [15:26] What\\u2019s the future of media relations?

\\xb7      [17:19] How can PR pros tackle misinformation?

\\xb7      [18:54] Fun question: If you could create a virtual assistant for PR pros, what features would it have?

\\xb7      [19:14] Final thoughts

People and Companies, We Mentioned in the Show

\\xb7      Justin Goldstein was our guest today. Learn more about Press Record Communications.

Episode Length: 20:06

Thanks so much for tuning in. Join us again next week for another episode!

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