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Optimize Your Google Display Network Strategy
Shane and Maria highlight that finding the right placements and focusing in on them is the key to success on the Google Display Network. Learn how to setup Display campaigns using automatic placements (for research) and managed placements for the best performing websites and web pages. Also, learn how to review Display reports to figure out which are your best and worst performing Display placements.
Additional information including examples about the Google Display Network is available in the PPC Professionals AdWords Best Practices Tutorial.