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This week I sit down for an excellent conversation with Michael Wilde. Michael was Senior Director of Global Brand Marketing and Business Development for Spin Master. Previously he was the VP of Global CPG Strategy, Licensing and North American Retail Development for WWE and VP of Global Brand Marketing and Business Development at Jakks Pacific. He now leverages his skills helping his clients execute winning marketing strategies.

 

Michael share the story of how he followed his passions into the toy industry. What strategies does he use to keep his product development and marketing teams aligned? How does the unboxing phenomenon affect his marketing plans? What are the challenges of growing classic brands like WWE? We also discuss the origin and challenges of the Big Figs line from Jakks.