Podcasts Leisure Games Power Kid Podcast Tips for Toy Sales with Les Friedland

Tips for Toy Sales with Les Friedland

Published: Jan. 8, 2019, 8 a.m.

Happy New Year! We start the year right with a conversation with one of the most experienced sales representatives I know, Les Friedland. He has worked in the toy industry for over 45 years and understands what will and won’t work at retail. He founded Les Friedland Associates in 1982 and has repped countless products to retail success. He and his award winning team are expert at sales, in-store positioning and analysis.

In our conversation Les shares his sales wisdom and we discuss the strategy differences between selling an item versus a category. What should the retailer expect from a manufacture and vice versa? How should you prepare to meet your buyer with a new concept? How can you work with your buyer to ensure sell through (or help them move inventory if it does not).
 
This episode is packed with valuable and thought provoking information that you will not want to miss!
 
Check them out here: https://www.lesfriedland.com
 
May your 2019 be blessed with much sales success!