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The Rainbow Loom phenomenon with Choon Ng
This week it is my honor to present my conversation with Choon Ng. Choon’s invention Rainbow Loom created a huge toy craze in 2013 and 2014. Millions of looms where sold and wrists all over the county were decorated in his amazing creation!
In this episode Choon tells us the story of the early years of his invention from inspiration to the first prototypes. We discuss some of the challenges he overcame in communicating the products use to his customers. We also do a deep dive into the importance of multi-level play as Rainbow Loom offers both a creative outlet and encourages social engagement. Listen, learn, and enjoy!
https://www.rainbowloom.com/
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