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From Mattel, MGA, Jakks Pacific, Funrise and Spin Master Christine Trageser has run the gamut of great product launches! Now a Senior Brand Manager at Spin Master, she is instrumental in developing and promoting that funny ugly monster line you know as Fuggler! Her roots in sculpting give her a very unique perspective on product development and brand management.

 

I ask her about her education in sculpting and how it supports her work in the toy industry. We talk about her brand management efforts and how we keep brands fresh. I ask her how she approaches new brands that have no market precedent. She tells the fantastic story behind Fugglers and her work on those adorable little weirdos : )  Finally we discuss the importance of storytelling and how Monster Jam is finding new customers by telling great stories.

 

Join us for this super fun conversation!

 

 

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