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Stefanie Botelho's background in investment banking and venture capital management is serving her well in the toy industry! She is the founder of Fitzroy Toys which provides a new spin on B to B wholesale buying and selling. Fitzroy is adept at bringing new distribution opportunities to brands that have built a customer base either through crowdsourcing or other means. She asks and answers the question: Once you have a funded project and manufacture has started, what then?

In this episode we discuss the pain points and solutions for inventory management, packing, freight and reaching new buyers. We discuss her continuing success with Marissa Louie's Animoodles and Stefanie answers questions about her team of Merchandising Editors that help pick the right retailers for Fitzroy’s represented products.

Learn how Fitzroy utilizes data to connect great products with interested buyers!