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Maximum Buzz for your Brand - Interview with Deb De Sherbinin
Monopoly, Clue, Sorry, RISK, Boggle, Trivial Pursuit - what do these household brands have in common?
Not only have they each brought thousands of hours of joy to families but they have also been guided and expanded by our guest today Deb De Sherbinin!
Deb has 25 years experience in the consumer goods and toy industry - first with Parker Brothers and now with Perk Consulting. She can help you evaluate your brand, create a brand strategy and keep your brand on top.
Listen in as we discuss her experience and ask and answer some important branding questions -
How do we research the market? How can we compare our product idea with the competition? What is a SWOT analysis and how can we use it to gain clarity about our brand?