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After successful ventures in digital gaming and real estate Ryan Magnon has a new vision for the action figure aisle! Today he and his team are at ASTRA launching their new creation - Alter Nation!

Join us today as we discuss the origin of this new brand. Listen in as he discusses the rigorous focus testing he did on the line and the interesting directions the kids sent him. What classic brands inspire him? What are the important touchstones when creating a new boys brand? How do we create compelling characters and stories?

Check out the figures here:

pandamony.toys/brands-2/

If you are at ASTRA reach out to Ryan and see the line in person!

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