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Buyers are some of my favorite people in the industry. They act as counselors, gatekeepers, risk-takers and partners.

They have the difficult task of maximizing returns on their particular section or category. The better we understand this the more successfully we can partner with them to launch hit products.

In this episode I sit down with Paul Dixon who has gained a tremendous amount of experience on both sides of the table as a toy buyer at Target and a sales rep for Disney Consumer Products. His latest endeavor is a fantastic book series, Papa Lemon’s Little Wanderers, which is taking him into the depths of children’s book publishing:

http://papalemonedu.com/

Thank you Paul for the great discussion and insight into the mind of a buyer.