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Interview with Jon Capriola - Learn about balancing play and the business of play
Many outside the toy industry do not realize the hard business realities that come with getting a toy to market. Join me this week as Jon Capriola and I discuss balancing "play" with the "business of play".
Jon is an extreme innovator who has developed and managed multi-million dollar brands. His latest endeavor is the open-ended building toy line Lite Poppers™
How do I know when I have a hit on my hands?
How does an invention become a brand?
Why is it so important to listen to your customers? (especially kids)
We cover it all and more in this episode!