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Global Toy Industry analysis with Matthew Hudak
A big thank you to Mathew Hudak who breaks it down for us today in this fun rapid-fire episode! Matthew is the Senior Industry Analyst at Euromonitor International. He is laser focused on the toy and game industry and gives his customers cutting edge market data. In fact his sole responsibility is to develop the toy and game system for Euromonitor.
The toy industry is always on the move (quicker than ever) and it is his job to keep us informed of global toy sales data and trends.
In the episode we discuss the continuing impact of video games on traditional play and I ask him about the present and future of AR and VR in the industry.
We also discuss the impact of several very popular licenses that have perpetuated toy sales for many years.