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Fandom and Pop Culture with Anita Castellar
Calling all fans! Anita Castellar of FanGirl Consulting & Brand Management joins us today to discuss fan focused toys. She has covered all areas of product creation for some of the biggest names in the business - Hasbro, Disney, and Lucasfilm. Anita has been instrumental in bringing you some of the most popular Star Wars brand experiences including the Build Your Own Lightsaber station at Disney!
Today we discuss the importance of story when building a brand, some of the key criteria when developing collectibles and the challenges of connecting brands with innovative products. Don’t miss it!
Once again thank you for listening, subscribing, sharing and commenting!