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The Anti-RFP: Paul and Rich on the RFP Process
People want to be heard: This week on Track Changes, Paul and Rich bring on their design team to talk about The Design Elephants -- Poslight’s quarterly event dedicated to tackling difficult issues within design. From there we go onto discuss one of the main ways agencies find their clients, the RFP. Paul and Rich share their thoughts on the process as a whole and how they prefer a more genuine and empathetic approach to sales.
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