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Removing Friction: On this week’s episode of Track Changes, Paul and Rich sit down with Noah Brier and James Gross ahead of a Postlight event to talk about the new trend that is taking enterprise software by storm, product-led growth. We discuss why the shift to PLG is as big as a transition for enterprise as the switch from on-premise to cloud software and how this move to more user-centric products removes friction from all levels of product implementation. 

Links: 

• Salesforce
• Lattice 
• Pingboard 
• Google Sheets 
• Google Docs 
• Abacus 
• Dropbox 
• Google drive
• Invision 
• Figma 
• Sketch 
• SAP
• Slack 
• Percolate 
• Variance 
• Zoom
• Datadog 
• Oracle 
• Concur  
• Mailchimp
• Notion 
• Product Led Growth Index - OpenView Partners
• Amplitude
• Pendo  
• Atlasian 
• Jira 
• ZohoSuite