On this week’s show, we spoke with Eric Brassard, CEO @ Propulse Analytics
Eric Brassard has over 25 years of deep and practical experience in predictive analytics applied to marketing. Working for large organizations such as, Rogers, Saks 5th Avenue, Avon and Bell Aliant, and taking on responsibilities for growing revenue very early in his career. Several years ago, he became a tech entrepreneur and founded Woozworld a virtual world for kids and, in less than 3 years, made it into one of the world’s largest with over 20 million users from over 80 countries, again by centering its strategy around data. More recently, Eric launched Propulse Analytics, an AI based predictive analytics company that allows e-commerce and brick and mortar retailers to systematically identify and serve their customers what they are looking for by uniquely analyzing their tastes as well as their multi-platform shopping behavior, leading to increases in both sales and repeat purchases.
On the show, we spoke about:
Eric is a seasoned pro and it was great to chat with someone who also has deep technical expertise. I hope that you enjoy the conversation.
Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com