Podcasts Health Podcasting with Purpose for Life Coaches 072 Trisha Malcolm publishes a magazine for fashion forward knitters

072 Trisha Malcolm publishes a magazine for fashion forward knitters

Published: Sept. 20, 2017, 7 a.m.

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Today Kara talks to the Editorial Director and Vice President of Vogue Knitting, Trisha Malcolm. Trisha was the very first guest on this podcast, so we're so glad to have her back again today! Trisha is a magazine publisher with a focus on fashion-forward designs that adapt to the needs of today's knitters. Listen in as we talk about the special 35th anniversary issue of Vogue Knitting Magazine!

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\\u201cIt's a creative job because every issue is different, and every time something new happens, it's exciting!\\u201d

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-Trisha Malcolm

[Tweet "Behind the scenes of @VogueKnitting - listen in on the #PowerPurlsPodcast!"]

Episode highlights:

  • Trisha started her career as a high school teacher. Then she got a job at a crafting magazine because she was a teacher who also knew how to do several crafts.
  • This year marks Trisha's 20th anniversary with Vogue Knitting!
  • Vogue Knitting started in 1932, so even though this is our 35th anniversary, the brand is 85 years old. In 1972 they stopped publishing the magazine when Conde Nast sold the pattern side to Butterick Patterns and stopped the magazine. In the 1980s there was a big knitting boom again, and Trisha's boss asked Conde Nast to start publishing the magazine again.
  • The magazine focuses on fashion, but Trisha feels this has become less important because fashion itself has become so much more casual in recent years.
  • Trisha looks at online videos and photos for fashion shows each season, and then she finds all the sweaters and bundles those images together to create a trend report.
  • Trisha is starting to see more shawls and wraps on the runway, and she thinks the designers are taking a nod from the knitters of the world (we love our shawls, don't we?).
  • Trisha redesigned the magazine a year ago to include more "behind the scenes" with designers.
  • Trisha has big plans to take the magazine into a broader digital environment in order to make the content accessible via phone. She doesn't envision that the print issue will disappear, though.
  • For the anniversary issue, they invited regular advertisers to choose a favorite pattern

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