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b"There's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reasons: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach has seen consistent growth for decades by doing just that.In This Episode:* Most entrepreneurs develop the courage to become entrepreneurs because they\\u2019re good salespeople.* Marketing is what allows you to even have the opportunity to be in front of someone.* If you see a problem, set out to solve it whether you get paid for it or not.* You should do it because it\\u2019s valuable, regardless of the money you make.* Don\\u2019t listen to the people who are trying to throw you into The Gap by saying, \\u201cOh, you must do this. Because everyone else is doing it!\\u201d* Don\\u2019t force people to learn something new in order to get value from you.* A podcast is like a message in a bottle. Most will sink, but others wash up on a beach where somebody will read it and say, \\u201cI\\u2019ve been looking for that!\\u201d* Existing clients listen to our podcasts faithfully. They come to the workshops and talk about the subjects that the podcasts cover.* The goal of the Strategic Podcast Network is to attract people and marinate them in the content in hopes that they become successful, talented, ambitious entrepreneurs.* It\\u2019s not tough to make money if your focus is on making other people successful.The Gap and The Gain\\xa0by Ben Hardy and Dan SullivanThe\\xa0Strategic Podcast Network\\xa0features all our shows in one place10xTalk\\xa0podcast, featuring Dan Sullivan and Joe PolishJoe Polish\\u2019s\\xa0Genius NetworkInside Strategic Coach\\xa0podcast featuring Dan Sullivan and Shannon Waller"