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Sony recently announced that they were the #1 camera manufacturer, above Canon, Nikon, Fujifilm, Olympus, and Panasonic in several important segments... But their data tells only part of the story. Tony Northrup digs into WHY this is very important (something photographers using Pentax can totally relate to). He then analyzes several data sources, including BCN, Nikkei, and Google Trends, to determine who is really number one (for both all digital cameras and mirrorless cameras).

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Sources: https://www.statista.com/statistics/264337/cipa-companies-shipments-of-digital-cameras/ https://petapixel.com/2022/01/10/mirrorless-cameras-drive-the-fortunes-of-camera-manufacturers/ https://www.digitaljournal.com/pr/digital-camera-market-report-2022-2027-industry-trends-share-size-growth-and-opportunities https://www.pentaxforums.com/lenssearch/?format=ff https://petapixel.com/2022/01/14/fujifilms-market-share-in-japan-soars-thanks-to-the-instax-mini-evo/ https://www.dpreview.com/news/8247704752/bcn-r-data-shows-that-canon-and-sony-controlled-the-japanese-camera-market-in-2021 https://fstoppers.com/business/bcn-2021-awards-canon-and-sony-lead-while-olympus-remains-strong-544810 https://petapixel.com/2021/08/09/canon-and-sony-made-up-70-of-weak-camera-sales-in-2020/ Google Trends: http://trends.google.com