What Promises Does Your Brand Make to Patients With Nate Brown

Published: Aug. 5, 2021, 3:59 p.m.

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Nate Brown is a perpetual student of the world\\u2019s greatest experiences and the people who create them. Having spent the first decade of this career managing a complex technical support environment for Occupational Health and eLearning software, Nate transitioned to Customer Experience 2015. After authoring The CX Primer, Brown was dubbed the \\u201cCX Influencer of the Year\\u201d by CloudCherry in 2019, and a top global CX thought leader by over half a dozen organizations and associations. As a passion project, Nate created CX Accelerator, a first-class virtual community for Customer Experience professionals. Nate currently serves as the Chief Experience Officer for Officium Labs and can be found at a variety of conferences speaking and training on the CX topics he loves. Find his podcast at Podcasts \\u2014 Officium Labs

We discuss the brand promise \\u2013 what does your brand stand for and what promise is it making and what expectations are you setting? He teaches us about the peak-end rule. Your patients will remember the first and last impressions most, so what are you doing to maximize their experience at those key points. When his daughter had surgery at Vanderbilt, they were given a \\u201cjourney map,\\u201d so they\\u2019d know what their day was going to look like and this concept could be applied to many of our patients\\u2019 journeys. Lastly, with a coming \\u201cgreat resignation,\\u201d what we can do to create a culture of appreciation within our practices.

This week\'s sponsor is Advice Media. Don\\u2019t delay booking your demo today for a $60 Amazon Gift Card and some awesome insight on how to improve your digital presence, go to www.doctorpodcastnetwork.com/advicemedia\\xa0

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