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Summary: After years in hospitality and running a high end wedding service company, Kimberly Richmond knew it was time to follow her passion and dive into pet care. Starting Posh Pets in the middle of a global pandemic wasn’t easy, but the fundamentals of meetings others needs didn’t change. Kimberly shares how she brings high end service to her company. She discusses how to be great at public relations, how to be a cheerleader for ourselves, and what it means to be a boutique pet service company.  Topics on this episode: * What does boutique pet care mean? * Hospitality in business * Role of public relations * Get connected to a cause Main take away? Public relations is about standing up for your business and being your own cheerleader. Full show notes and transcript (https://www.petsitterconfessional.com/episodes/159)