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b'With over 42 years in industrial real estate, what key lessons has Joel learned about building trust and mitigating risk when the market inevitability shifts?\\n\\xa0\\nIn this episode, veteran industrial real estate professional Joel Friedland shares his decades of wisdom, including how to build trustworthiness with investors, properly assess risk tolerance, and create win-win relationships built to last. With over 2,000 industrial real estate deals under his belt and experience across four major market cycles, Joel provides a unique historical perspective on industrial investing.\\n\\xa0\\n\\xa0Joel has a 42 year track record in industrial real estate. He co-founded Epic/Savage Realty Partners in 1991 where he oversaw hiring and mentoring 60 industrial real estate professionals, many of whom became his partners. His group sold the firm to an international real estate company in 2014 and Joel started Brit Properties.\\n\\xa0\\nAs an industrial real estate broker and owner, Joel has secured over 2,000 industrial property leases and sales, totaling over $250 million in acquisitions. His greatest accomplishment is maintaining valued relationships with brokers, tenants and investors spanning five decades.\\n\\xa0\\nHe does fully syndicated deals with 0% debt, an unheard-of approach in real estate which caters to his wealthy investor base primarily concerned with conservation of principal. His experiences during the Great Recession in 2008 have informed his investment approach to be hyper-conservative while still allowing an ~8% cash return, plus upside, for his investors.\\n\\xa0\\n(00:01 - 00:07) Gaining Investor Trust Through Vulnerability \\nStart by openly discussing past mistakes and failures\\nHighlight previous market downturns and how you worked through them\\nAsk investors insightful questions rather than selling\\n\\xa0\\n (00:07 - 00:13) Mitigating Downside Risk Before Issues Arise\\nMinimize debt exposure whenever possible\\nConduct comprehensive due diligence on all aspects of a property\\n\\xa0\\n(00:13 - 00:19) Assessing Risk Tolerance in Shifting Markets\\nMany new investors aren\'t prepared for decreasing tenant demand\\nIt\'s vital that sponsors properly gauge their own and investors\' risk appetites\\n\\xa0\\n(00:19 - 00:25) Ensuring Alignment Through Shared Experiences\\nLook for operators who show appropriate judgment given market conditions\\nThere are no shortcuts for experience; seek out veteran perspectives\\n\\xa0\\n(00:25 - 00:31) Cultivating Meaningful Relationships for the Long-Term \\nProperty investment facilitates rich personal connections\\nFocus on win-win relationships with tenants, partners, and community\\nBook recommendation:\\nWho inspires Joel? : His 96-year-old business partner and friend.\\n\\xa0\\nQuotes:\\n\\xa0\\n"How do you trust somebody? They start with their vulnerability." -Joel Friedland\\n"Keep your loved ones close and don\\u2019t get into fights and wars with people. It\\u2019s just not worth it." - Joel Friedland\\n\\xa0\\nConnect with Joel:\\n\\xa0\\nWebsite:\\xa0https://britproperties.com/\\n\\xa0\\nApply to Invest with Taylor at\\xa0www.investwithtaylor.com\\n\\xa0\\nTrack your wealth for free with Personal Capital, go to\\xa0www.escapingwallstreet.com\\n\\xa0\\nPlease leave a review and help others escape Wall Street and build wealth on Main Street!'