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b"As a keynote speaker, Amazon bestselling author, and Virtual Chief Marketing Officer, Edwin Dearborn is at the forefront of social media technology and branded content designs.\\xa0 His mission is to help you emotionally and cognitively connect with your past clients and social followers with inspirational, memorable, and \\u201ceye-popping\\u201d content to keep your practice or business at the top of your mind.\\xa0 In turn, this proven and powerful strategy generates more shares, word-of-mouth, and thus referrals and repeat-business.\\n\\xa0\\n[00:01 - 04:30] Opening Segment\\nGet to know Edwin Dearborn\\nA passion for marketing and advertising back in the 80s\\nHow Edwin evolved in the marketing space\\n\\xa0\\n[04:31 - 14:11] Growing Your Network To Grow Your Business\\nMastering your Audience\\u2019s Data\\nFind something that you can do and get better at it\\nMore value becoming a mile deep\\n\\nThe Best Referral Marketing Book\\nGrab your copy of Edwin Dearborn\\u2019s ebook, Referololgy\\nThe Four Different Types of Referrals\\nSoft Referral\\nDirect Referral\\xa0\\nWorking with Influencers\\nHigh-End Strategic Referral\\n\\n\\xa0\\n[14:12 - 24:47]\\xa0 The Fourth Referral\\nHigh-End Strategic Referral: Co-branding\\nKaizen\\nCreative Company-Level Referral\\nThe Best CRMs to Use\\n\\xa0\\n[24:48 - 31:59] Closing Segment\\nQuick break for our sponsors\\nGroundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.\\n\\nWhat is the best investment you've ever made other than your education?\\nA small business\\n\\nEdwin\\u2019s worst investment\\n1976 VW Dasher\\n\\nWhat is the most important lesson that you've learned in business and investing?\\n\\u201cSurround yourself with really, really good people, one of not only intelligence, but of character.\\u201d\\n\\nConnect with my guest. See the links below.\\n\\xa0\\nTweetable Quotes:\\n\\u201cIn 2006, I really saw the world was changing when Twitter, YouTube, Facebook all came out.\\xa0 I had a friend that was doing really well with internet marketing and I knew that I would become extinct like a dodo bird if I didn't update my know-how\\u201d - Edwin Dearborn\\n\\u201cReferrals are the biggest blind spot marketing.\\u201d - Edwin Dearborn\\n\\u201cMemorable becomes referable.\\u201d - Edwin Dearborn\\n------------\\nConnect with Edwin Dearborn through Instagram, Twitter, and LinkedIn. Don\\u2019t forget to grab your very own copy of Referology!\\xa0\\n\\xa0\\nInvest passively in multiple commercial real estate assets such as apartments, self storage, medical facilities, hotels and more through https://www.passivewealthstrategy.com/crowdstreet/\\nParticipate directly in real estate investment loans on a fractional basis. Go to www.passivewealthstrategy.com/groundfloor/ and get ready to invest on your own terms.\\xa0\\nJoin our Passive Investor Club for access to passive commercial real estate investment opportunities.\\nLEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes"